RAP, Robotics Ad Platform, analyzes digital signage views and can generate statistics of signage viewing data not only for individual stores, but for all facilities. Based on the statistical data, the optimal information is displayed and the information is pinpointed to the appropriate target. This makes it possible to communicate information to the target audience. In terms of revenue, the signage system secures multiple sources of revenue, such as local advertisements showcasing local businesses, advertisements for stores in the facility, promotional advertisements for products and services, and media advertisements for visitors even if they do not have stores in the facility. Compared to traditional single-function signage, this is a revolutionary system that maximizes revenue and information delivery.
Viewing ad analysis performs measurements of number of views, age, gender, season, day of the week, and time of day. The value of advertising and media can be maximized at all times, and the effects can be experienced more effectively for companies with larger-scale outlets.
This is a budget-consuming viewer advertising analysis with a pre-defined target audience. We measure the number of views, age, gender, season, day of the week, and time of day. The value of advertising and media can be maximized at all times.
The advertiser and media company can appeal to customers in line with their objectives. In addition, since advertising revenue can be earned through the mediaization of stores, initial costs and other expenses can be recovered, and through further operation, it can be expected to be a stable source of income.
RAP makes it easier to mediate, enhance matching, automatically purchase, and distribute digital signage in a single, centrally-managed environment that was previously complex. RAP is more flexible, simple, optimized, and efficient in delivering advertisements to the right audience.
Depending on the destination of the ad, it can be difficult to communicate with different advertising agencies, but by centralizing the management, you can save time and see at a glance what type of ads are being placed and where.
Our system automatically detects various digital signage in Japan to maximize the effectiveness of signage advertising. All types of signage are covered, from small monitors to large signage. It is also easy to select areas and signage you want to detect and make it into a media.
AI automatically detects more matching domestic digital signage based on data. The system prioritizes the most effective sites, and demonstrates its power within a pre-determined fee structure. Of course, regions and attributes can be set so that the system can be operated smoothly and without waste.
AI also automatically performs the buying of DSP and SSP advertisements. Ads are traded through a bidding auction system called RTB (Real-Time Bidding), in which bids for ad spaces are made for each impression. By automatically buying ad spaces, both advertisers and media companies can reduce transaction time and maximize mutual benefits while placing ads.
Depending on where the ads are placed, it may be necessary to communicate with different advertising agencies, and being able to manage them centrally can save time. You can report on what content has been submitted, in what month and in what location, so you can see at a glance what ads you are submitting and where.